SAGA EDUCATION:
CREATING A HIGHER IMPACT
“Change the Equation” motion graphic
CHALLENGE: How does a nonprofit overcome the online learning stigma and stand out in a crowded space?
Saga, the original creator of high-impact tutoring, faced two major hurdles post-pandemic:
1. A competitive market misusing the term “high-impact tutoring”
2. NAEP results showing increased student learning loss and skepticism of online education
SOLUTION: Position Saga as the nation’s proven leader in high-impact tutoring by leveraging compelling RCT data and founder credibility.
EXTERNAL STRATEGY:
• Elevated brand affinity across districts, funders, tutors, and policymakers
• Showcased founders as thought leaders via conferences, social media, and the “EdHeads” podcast series
• Launched the award-winning “Change the Equation” brand campaign
• Developed a full brand foundation: promise, pillars, archetype, and visual identity
• Created high-impact content: demos, white papers, newsletters, and more
• Protected brand equity through trademark strategy
INTERNAL STRATEGY:
• Built an inclusive brand culture for our 100% remote staff
• Delivered robust brand training via LMS & live sessions
• Launched the internal “Saga Sync” newsletter
• Helped organize, brand, and promote the 10-year “ENLIGHTEN” gala
• Activated brand ambassador programs
RESULTS:
• Boosted SEO ranking for “high-impact tutoring” from #78 to #9
• Doubled LinkedIn following in <2 years
• Nearly 60% of staff joined the internal brand community
• Saga helped pass new legislation for high-impact tutoring funding
• Increased student success by bringing high-impact tutoring to more districts nationwide
“…he is one of the most thoughtful and strategic brand leaders I’ve ever worked with. From day one, Rob brought clarity, creativity, and collaboration to the table." — Antonio Gutierrez, Co-founder at Saga Education
Download my portfolio PDF and videos PDF to check out my Saga samples.
SAGA EDUCATION | ANTHONY & SYLVAN | ORTHO | ETS | VIDEO/MOTION | LOGOS