Your Brand Means Nothing...
Until It Means Something.™
A logo and tagline alone won’t set you apart—what matters is how your audience feels when they experience your brand. Visually. Intellectually. Emotionally.
About Me
As an award-winning brand champion and creative director, I help brands move from forgettable to unforgettable by building identity, relevance, and emotional connection.
My passion is managing teams and helping mission-driven organizations with creative and brand strategy. As a hands-on leader, I also design, write, and produce in all media to deliver impactful storytelling.
Curious what others think? Check out my LinkedIn recommendations to see how your peers feel.
Saga SEO Boost
Award-winning brand strategy and creative direction of advocacy for student success with “Change the Equation” helped raise SEO rank from #78 to #9; pass legislation; grow funder base; and expand into more districts
Ortho Awards
Rebranded post–J&J carve-out with “Every Test Is A Life”, connecting the work of the labs with the peace of mind of patient outcomes; winning a Stevie Award and a Gold Quill Award on the way to going IPO
ETS Growth
Took market share from GED & GMAT with a revitalized brand strategy “The Power of Knowing” that focused on the confidence of achievement and joy of personal milestones, winning scores of creative awards
Rob Adams Overview motion graphic