Anthony & Sylvan:
Making a Splash with a National Campaign
Anthony & Sylvan samples motion graphic
CHALLENGE: Inspire homeowners to take the plunge and invest in an in-ground pool.
SOLUTION: We tapped into Anthony & Sylvan Pools’ 75-year legacy to spotlight the “pure joy” of pool ownership to turn interest into action.
APPROACH: A full-funnel strategy combined national reach with targeted precision:
• Referral and financing programs to motivate purchase
• Geo-targeted email nurture campaigns to drive interest
• National TV, print, OOH, and streaming ads focused on joy and family
• Gamified experiences to capture leads and boost conversions
• Strategic use of social media to build reputation and engagement
RESULTS: A fully integrated campaign grew both brand equity and sales nationwide.
Download my portfolio and videos PDFs to check out my Anthony & Sylvan samples.
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