Saga Education:
Creating a Higher Impact
“Change the Equation” motion graphic
CHALLENGE: How does a nonprofit overcome the online learning stigma and stand out in a crowded space?
Saga, the original creator of high-impact tutoring, faced two major hurdles post-pandemic:
1. A competitive market misusing the term “high-impact tutoring”
2. NAEP results showing increased student learning loss and skepticism of online education
SOLUTION: Position Saga as the nation’s proven leader in high-impact tutoring by leveraging compelling RCT data and founder credibility.
EXTERNAL STRATEGY:
• Elevated brand affinity across districts, funders, tutors, and policymakers
• Showcased founders as thought leaders via conferences, social media, and the “EdHeads” podcast series
• Launched the award-winning “Change the Equation” brand campaign
• Developed a full brand foundation: promise, pillars, archetype, and visual identity
• Created high-impact content: demos, white papers, newsletters, and more
• Protected brand equity through trademark strategy
INTERNAL STRATEGY:
• Built an inclusive brand culture for our 100% remote staff
• Delivered robust brand training via LMS & live sessions
• Launched the internal “Saga Sync” newsletter
• Helped organize, brand, and promote the 10-year “ENLIGHTEN” gala
• Activated brand ambassador programs
RESULTS:
• Boosted SEO ranking for “high-impact tutoring” from #78 to #9
• Doubled LinkedIn following in <2 years
• Nearly 60% of staff joined the internal brand community
• Saga helped pass new legislation for high-impact tutoring funding
• Increased student success by bringing high-impact tutoring to more districts nationwide
Download my portfolio and videos PDFs to check out my Saga samples.
Saga Education | Anthony & Sylvan | Ortho | ETS | Videos | Logos
We need your consent to load the translations
We use a third-party service to translate the website content that may collect data about your activity. Please review the details in the privacy policy and accept the service to view the translations.