WELCOME!
I’M ROB, an award-winning brand champion and creative director helping organizations foster brand affinity through strategy and creative vision. I help brands move from forgettable to unforgettable by building their identity, relevance, and emotional connection.
WHAT I DO FOR YOU: I help elevate your brand to win the hearts and minds of your audience.
HOW I DO IT:
• Define your unique brand pillars
• Craft a comprehensive brand strategy
• Deliver on your brand promise with every brand experience
WHAT YOU’LL GET:
• A clear, customized messaging matrix
• A centralized brand library integrated into your systems
• A distinct visual identity that stands out
BEYOND THE BRAND:
Training for your leaders, internal and external communications teams, and your agency or in-house creative team.
RESULTS:
• Ortho Clinical Diagnostics: Rebranded post–J&J carve-out with “Every Test Is A Life”, connecting the work of the labs with the peace of mind of patient outcomes; winning a Stevie Award and a Gold Quill Award on the way to going IPO
• ETS: Took market share from GED & GMAT with a revitalized brand strategy that focused on the confidence of achievement and joy of personal milestones, winning scores of creative awards
• Saga Education: Award-winning brand strategy and creative direction of advocacy for student success with “Change the Equation” helped raise SEO rank from #78 to #9
• Spirits Unlimited: Rebranded retail chain enjoyed a mindset shift with “We’ll Keep You in the Best of Spirits” that connected with a younger audience, expanded its footprint, and developed a positive brand image
READY TO BUILD A BRAND THAT MEANS SOMETHING?
Check out my work and the stories behind it. Need a champion for your brand and a creative partner? Let’s get started!
Rob Adams Overview motion graphic
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